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Losing the Market in Prediction Markets

October 8th, 2007 · 3 Comments · Prediction Markets, Usability

Item #2 from the 2007 NY Prediction Market Conference

During the conference, while Karim Tahawi was speaking, it occurred to me that sometimes it seems the prediction market industry is desperate to lose the market in Prediction Markets.

To begin with, it seems a well known refrain in the prediction market industry that trading is just too complicated for the average person. All the industry players have been looking for ways to simplify the interface and the trading mechanisms involved. And all this effort and thinking is beginning to bear fruit.

Some examples:

eLab eXchange
ideablob

spigit

Foretal

ZiiTrend

Home Predict (aka my currency)

and so on …

Making predicting easier is certainly a noble goal, and some of the interfaces – particularly ZiiTrends – are doing some fascinating things.

But I do admit to feeling a sense of nostalgia for the old, no-consideration-for-those-of-you-who-don’t-know-how-to-trade prediction markets, such as the Iowa Electronic Market. The IEM, while perfectly unusable, is not without its charm.

But Prediction Markets want popularity, and if ease-of-use is what it takes, then ease-of-use is what it’s going to get.

Intrade explains! it for you
imagetitle

As always, thanks for listening.
~alex

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