UsableMarkets

Take this unsubscribe page. I got here by clicking on the “click here to unsubscribe from this newsletter” link at the bottom of a spam/bacon email:

By “unsubscribe button” do you mean the submit button …? Will I actually be unsubscribed, or surreptitiously be added to another spam list?

And while we’re at is, what is the “NT Email Update list”? What’s their relationship with Hockey Giant?

And then finally, was it purposely designed this way to confuse me, to keep me from actually unsubscribing? Which (my suspicious mind) is possible, since I have heard of marketing people wanting to keep sites confusing so users don’t take certain actions, such as this one.

Anyway, this is another example of how a company can chip away at the trust of their customers via thoughtless user experience.

Enough said.

~alex