From the FT we learn that there will be not one, but two new movie exchanges where speculators and hedgers can bet on the profitability of movies: the Cantor Fitzgerald offering, HSX (launching sometime in late April, we assume), and something call the Trend Exchange, (coming out later this month).
Why these exchanges? From the article:
It will help film producers manage the risk that a film is not produced on schedule or is not produced at all; the risk that the production of the film exceeds its budget; and “release schedule risk”, or the risk that a film is not released on time and is late to market.
And, ahem, it will allow speculators to gamble on a movie’s success, or lack thereof.
Betting on Our Family Wedding at the HSX, currently play money only.

~alex

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