It really didn’t seem that long ago that prediction markets were world beaters. Prediction market supporters knew they had the best predictive mechanism around, and they were not shy of saying it. They could predict presidential elections, Oscars, and average yearly rainfall in NYC, among other things. Prediction markets were even floated as a way to make legal and policy decisions. A few years ago there was a sense that prediction markets were about to take off. Have they?
Well, it’s true, they haven’t taken the world by storm, but, based on my (extremely) casual observations, there appear to be two main themes in the prediction markets arena of late.
1. Fewer, but more serious, offerings.
One sees fewer of the random prediction markets that used to pop up all over the place. Yootopia, Washington Stock Exchange (WSX), ProTrade, PicksPal, and so on. Even News Futures seems to have gone the way of the Dodo. But that doesn’t mean that new prediction markets aren’t happening. Witness the Hollywood Stock Exchange finally getting its real money market. And Mr. Pennock’s Predictalot.
In other words, fewer prediction markets are coming from hobbyists and idle entrepreneurs. Now it appears that new prediction markets have real money behind them, or at least a serious agenda.
And if they’re happening in the corporate world, well, we’re just not hearing about them.
2. (Even) more skepticism.
Take this recent quote from Constructive Economics.
I ultimately believe that a real-money HSX is unnecessary. These markets are supposed to provide a way to hedge risk on people seeing films (of course, shouldering such calculated risks should be the whole purpose of a studio in the first place, but regardless…), but if I were a studio with exposure risk on box office returns I would shop that risk around to creative hedge funds with good models willing to take an equity gamble. The two big things a market provides, consolidation and anonymity, are just not necessary in this scenario. On every contract there’s just one movie and one seller of exposure risk.
Certainly there was always intellectual rigor in the prediction market community, but that always seemed to take the form of true believers debating who’s using the best formula for automated market making. Now people are questioning whether a prediction market should even exist! Egads, where have we gone?
Furthermore, some of this sort of talk is coming from our prediction market luminaries (or at least under their guidance). Take the recent paper (pdf download) by Sharad Goel, Daniel Reeves, Duncan Watts, and Dave Pennock. Here they assert that, sure, prediction markets are better are predicting the future than other methods, but not so much that it makes a difference. In other words, why waste you time setting up a prediction market when you can just use a (gasp) poll!?!? The results will pretty much be the same.
Somewhere I feel like I can hear John Maloney talking about industry maturity, but that doesn’t quite seem right. Prediction markets, as an industry, doesn’t feel any further along than three years ago. Which is quite sad, since I think some people had high hopes selling prediction markets to all the companies in the world.
Maybe it’s the recent recession. Maybe it’s that I just don’t care as much as I used to, but prediction markets still seem like they have a ways to go before they are widely considered a useful tool to people other than gamblers, media companies looking for a quick story, and academics.
~alex