The Attention Economy
From Wikipedia
‘Across consumer markets, attention is becoming the scarcest – and so most strategically vital – resource in the value chain. Attention scarcity is fundamentally reshaping the economics of most industries it touches; beginning with the media industry.’
‘Attention economics” today is primarily concerned with the problem of getting consumers to consume advertising.’
The Experience [...]
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In last week’s FT there was an interesting article about the lack of success of market-based healthcare plans in the US. The article – Republican healthcare plan ‘in jeopardy’ – reports on a survey that documents consumer rejection of these types of plans.
As the survey states: “Any consumer product that scored as low [as [...]
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