UsableMarkets

markets, design, usability, research

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Entries Tagged as 'Feedback'

User Experience As Strategic Initiative

July 19th, 2007 · 2 Comments · Auction Markets, Usability

If there is any doubt that improving the user experience of a online market is the right (and profitable) strategic move, then listening to eBay’s Meg Whitman during yesterday’s Q2 2007 Earrnings Call should dispell those doubts. I don’t usually have quotes this long, but these are worth it: Meg WhitmanDuring the last three years, [...]

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Public Prediction Markets Heuristic Review: Introduction and Methodology

April 27th, 2006 · 1 Comment · Prediction Markets

The Concept of Market Usability While it seems obvious with a moments thought that prediction markets work well when knowledgeable and motivated traders come to it, it may not be so obvious that much of a prediction market’s success is also dependent on a sufficient flow of uninformed traders (1). These traders bring liquidity to [...]

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