UsableMarkets

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Entries Tagged as 'prediction market site'

To Grow, Markets Need Liquid(ity)

November 23rd, 2007 · Comments Off · Usability

It’s extremely difficult to grow a market. Just ask any new prediction market site. But for some sites it’s growth or death. This is because the value of the site – and we could use the term network effect here – is in the number of people that use it. For markets this means more [...]

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Web 2.0 is Dead … Long Live Web 2.0

October 4th, 2007 · 3 Comments · Healthcare Markets, Other Markets, Prediction Markets, Usability

The blogosphere is (somewhat) abuzz with a new meme: the decline of social networking sites and Web 2.0. The first post that perked up my ears was from The Workplace Blog. Shiv Singh bemoaned: Firstly, we all have social network fatigue. If I am asked to join another social network, I’ll probably scream. Then there [...]

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If They Can’t Use It, Train Them!

July 9th, 2007 · 4 Comments · Prediction Markets, Usability

I was recently alerted that Betfair, a betting and prediction market site, has created something called the Betfair Academy, which, as described on their website, is “specifically designed to teach our customers how to explain and demonstrate Betfair effectively.” Usually when someone in my profession reads something like this it raises red flags. Namely, reading [...]

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