UsableMarkets

markets, design, usability, research

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Entries Tagged as 'software rollout'

If They Can’t Use It, Train Them!

July 9th, 2007 · 4 Comments · Prediction Markets, Usability

I was recently alerted that Betfair, a betting and prediction market site, has created something called the Betfair Academy, which, as described on their website, is “specifically designed to teach our customers how to explain and demonstrate Betfair effectively.” Usually when someone in my profession reads something like this it raises red flags. Namely, reading [...]

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